Ruby chocolate

What is ruby chocolate? Find out here.

In last week’s Biscuit episode of The Great British Bake-Off/Baking Show, Priya used ruby chocolate in her Ruby Barfi Biscuit Bars (pictured below). Prue stated it was her first time trying the new confection.

Barfi is a dense milk based sweet, a type of mithai, originating from India. I am familiar with barfi but I had no idea there was a new type of chocolate (I know cookbooks but apparently not chocolate!). Darcie wrote about this discovery in 2017.

Netflix Screenshot

In September of 2017, Barry Callebaut, the Swiss chocolate company, debuted the first new natural chocolate since the 1930s development of white chocolate by Nestle. This chocolate is derived from the ruby cocoa bean found mostly in South America and sports a gorgeous rosy-pink hue.

Source: Callebaut

“The fourth type [of] chocolate offers a totally new taste experience, which is not bitter, milky or sweet, but a tension between berry fruitiness and luscious smoothness,” the company said in a news release at the time of the launch, though surprisingly “to create Ruby chocolate, no berries or berry flavor, nor color, is added.” (Source: Today)

Ruby chocolate has been used in a number of products since hitting the market, Kit Kats, Trader Joe’s ruby cocao wafers, Chocolove’s bar, and if you have a spare $99 for a confection, a five pound bag of Callebaut Ruby Chocolate Callets can be purchased on Amazon. (Additional products available). I just need five people to go in on a bag with me, any takers?

Has anyone tried Ruby chocolate? If so, please share your thoughts in the comments here. Below are a few links that may be of interest.

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6 Comments

  • jr0717  on  September 9, 2019

    Ive tried the wafers from Trader Joe’s. They have a slightly warmer flavor (if that makes sense) than white chocolate, but have the same mouthfeel in my opinion. They melted well and added a nice pop of color both when used for molding/dipping and baking, and hold a lot of potential for achieving that reddish-pink shade without the use of food coloring.

  • EmilyR  on  September 9, 2019

    My mom kept talking about this and then I found some Ruby kitkats in Tokyo that I bought for all of us to try… I have since seen those and the “Bahlsen Choco Leibniz Ruby” (German cookies) at World Market. I liked the kitkats more than the Trader Joe’s ruby chips version. They have a glorified white chocolate feeling to them with a touch of frutiness. This is not the sort of chocolate I’d eat on its own – it’s far nicer paired with something.

  • Littlebirdchoc  on  September 9, 2019

    It is a mix of white and milk chocolate with a fruity undertone. It’s interesting but, in my opinion, not worth the money.

  • kayanelson  on  September 10, 2019

    I tried ruby chocolate in a candy bar from Whole Foods. I was underwhelmed. Very mild flavor–but I’m interested in using it in some recipes.

  • Deborah  on  September 11, 2019

    Just wanted to point out that one of the 3 recipes in the “Indexed recipes using Ruby chocolate” search does *not* actually call for ruby cacao/chocolate chips! The Happy Herbivore recipe for “Ruby chocolate muffins” calls for vegan chocolate chips and fresh cranberries, so “ruby” here is just descriptive of the pop of color from the berries.

  • verorenee  on  September 13, 2019

    I found chocolove ruby chocolate bars at Sprouts for $2.99! I haven’t tasted it yet though.

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