What happened to Fine Cooking’s website?
October 9, 2020 by DarcieFine Cooking Magazine has been a perennial EYB Member favorite and has legions of dedicated fans. Earlier in the year, we heard that Taunton was going to stop publishing the print magazine, although nothing was said about what would happen to its digital offerings. Fine Cooking’s Twitter account fell silent beginning in June but the Facebook page continued to post items and its website remained active until just over a week ago, when the website disappeared without warning. All of the recipes were gone, and visitors to finecooking.com were automatically redirected to another website selling subscriptions. At the same time, Taunton announced in a press release that it had sold Fine Cooking to Meredith Corp. Meredith, the number one magazine publisher in the US, owns a gaggle of food and lifestyle magazines including Food & Wine, Better Homes & Gardens, and Martha Stewart Living.
Our members have been among those wondering what happened to Fine Cooking’s website. In the EYB Forum, people expressed their frustration and disappointment concerning the vanishing recipes. No one received clear answers about their subscription from the customer service email address listed on the redirected website. One person was offered a substitution of Food & Wine Magazine while another struggled to determine the status of their subscription. A series of tweets on October 9 from the Fine Cooking Twitter account announced the following:
Meredith Corp. recently assumed the publishing of Fine Cooking from The Taunton Press. We are continuing to produce the magazine and are currently determining how the brand’s digital content will be incorporated into our portfolio. We love food and will find a good home for Fine Cooking’s entire catalog of inspiring recipes, ideas and content. Thank you for your patience.
For users frustrated that all of their saved recipes have disappeared into the ether with no way to know when or if they will reappear, there may be a method to retrieve some of them using Wayback Machine. Wayback Machine is a digital internet archive that allows you to go “back in time” and see what a website looked like in the past, so if you have the URL for a particular recipe you may be able to view it. I was able to do so for my favorite lemon curd recipe, which is now safely stored on a local drive for future reference. It is only a slight exaggeration to say that I would be crushed if I had lost that recipe.
To use Wayback Machine, you must know the exact URL of the page you want to retrieve. You can find URLs for over 3,000 Fine Cooking recipes in the EYB Library from magazines dated 2010 to 2020. If you bookmarked recipes in your web browser, those URLs should work as well. After you enter the URL into Wayback’s search engine, you will see a series of calendars with colored circles on them. (Note that it can take some time for the site to complete its search of the archive.) The colored circles indicate on which days the archive saved a snapshot of that particular webpage. There was only one day highlighted for the lemon curd recipe I was searching for; other recipes might have more and some might not have any. Click on any of the highlighted dates and Wayback will fetch the site for you. While far from a perfect solution, this might be a way to retrieve your favorite Fine Cooking recipes.
As an illustration of why I don’t go to Las Vegas, I purchased a five-year subscription to Fine Cooking one week before we learned it was going to fold. The subscription included digital access to all back issues of the magazine. Using the Fine Cooking Zinio app, I was able to log in today and view the two most recent issues (the latter featuring a Meredith Corp. masthead), and a handful of previously published special issues. There is no way to tell if the full back catalog will become available. I also received the most recent print issue but haven’t had a chance to review it to see how it compares to the older ones.
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