EYB Survey Results
August 28, 2019 by JaneWe recently ran a survey to get a better idea of what is important to our members – both in their cooking at home and on Eat Your Books. We had a fantastic response and we thought you may be interested to know the key takeaways.
What is most important to EYB members?
Trying new recipes and experimenting with different cuisines was very important with 85% of respondents ranking that highly. This was followed by reducing food waste, collecting cookbooks and keeping a food shopping list.
How many cookbooks do our members own?
Of course, we know how many cookbooks our Premium members own, or at least we know how many they have added to their Bookshelves. So it wasn’t a big surprise that 75% of our Premium members own more than 70 cookbooks, with most (57%) being in the 50-300 range. What was a surprise though was that 75% of Free members own 40 or more cookbooks, with 32% owning more than 100.
What are the most important features on EYB?
Given what is most important to EYB members it should not be surprising that the highest-rated features are searching by ingredients and creating a catalog of your cookbook collections. Searching by ingredient helps you find new, interesting recipes and reduce food waste. Having a catalog helps you organize your collection (and stop you from buying a book again by mistake!).
Other important features are adding online recipes, using bookmarks, and adding and reading notes for books and recipes.
Other interesting facts we discovered:
- Most EYB members never buy eBook versions of cookbooks.
- Most EYB members have never used online grocery shopping.
- People who have a CSA, farm box, etc are very likely to need a Premium membership.
Summary
The survey has given us some good ideas on how to improve our messaging to people who come to the site for the first time. And also our introductory emails to new members.
The open feedback comments at the end gave us plenty of food for thought. The vast majority of comments were positive but there were complaints and suggestions that we are open to resolving. I am posting some of the main categories in a Forum post as we would welcome feedback.
Finally, many congratulations to the 10 survey takers who received a free one-year Premium membership. They have all been emailed and their memberships have been upgraded/extended but in case they missed both of those, they are heather358, dbf123, sandygin, Melanie, Chantalmorton16, Renman, kdupree68, lmdaab, RNocked1 and Lora724.
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