ATK’s post-Kimball plans are all wet

When news broke that Chris Kimball was leaving America’s Test Kitchen and Cook’s Illustrated, which he founded more than 20 years ago, people wondered how the brand would change and what the bow-tied star would do. While Kimball has moved on to a new venture ( Milk Street Kitchen), it looks like ATK has opted to sail the high seas.

That’s right – America’s Test Kitchen is partnering with cruise line Holland America, installing replicas of its iconic television sets on board several cruise ships. Starting next month, ATK will host on-board cooking demonstrations and workshops. But that isn’t the only change they’re making; the company announced that it is also moving ATK headquarters out of the suburbs to Boston’s Seaport District. According to a press release, the new location has nearly double the square footage of ATK’s current headquarters and will contain three television studios, multiple photo and editing studios, plus state-of-the-art test kitchens.

This move follows an announcement earlier this week of a new website called Cook’s Science. The aim of Cook’s Science is “to tell stories about food science by stepping out of the kitchen and reporting from the field.” ATK sees this as a logical extension of the company’s methodology, which has always been rooted in a scientific approach to cooking.