The rating game
June 7, 2014 by DarcieYesterday’s post about Nate Silver’s quest to find the best burrito in the U.S., and through that process gain insight on how much we should rely on crowdsourced reviews, brings up the subject of trust. Many of us consult online reviews before purchasing household goods or (more to the point of this blog) making recipes.
The question remains: how much faith can you put into online reviews? At their worst, recipe reviews seem like sabotage. Someone will give a bad rating but make several (often ridiculous) substitutions: “Fresh salmon was too expensive so I used canned tuna. I also didn’t have mayonnaise so I substituted whipped topping. And I used iceberg lettuce instead of spinach. The recipe was terrible.” Or worse yet, the reviewer won’t even make the recipe, but rates it anyway: “I hate asparagus! This recipe sounds horrible.” Sometimes the reviews are at least entertaining. For example, reviews of the ice cube recipe at Food.com poke fun at the absurdity of both an ice cube recipe and the worst aspects of reviews: “I made a few adjustments…… used a pot instead of trays, boiled instead of freezing. Added salt, potatoes, carrots and beef to the water. It turned out more like soup instead of ice cubes. Next time I will make a few more adjustments to try and get this recipe to work for me.”
At their best, however, recipe reviews are quite useful. Many reviewers will tweak the recipe for the better, using more or less of an ingredient, adding a complementary ingredient, or making a smart substitution. Others will follow this advice and provide feedback on the changes. In this case, crowdsourcing can turn a good recipe into an excellent one. Likewise, a thorough review can point out an error, like an improper measurement. Sometimes these errors are significant, like tablespoons versus teaspoons for leavening agents. A review highlighting this error will save someone time, expense, and the frustration of cleaning their oven.
It is in this vein that EYB encourages members to rate and make notes on recipes. The recipes on EYB are already vetted in the sense that only published cookbooks and the most highly recommended blogs are indexed on the site. Add to that ratings and reviews by dedicated members who belong to a community of cookbook lovers and you have (dare we say it) a recipe for success.
How often do you use the ratings and reviews on EYB and other sites?
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