Pay for your food with a photo
May 13, 2014 by DarcieYes, it’s true. A pop-up restaurant in London is offering diners a free meal in exchange for them posting a photo to Instagram, according to The London Evening Standard. Naturally, there’s a catch: the menu items are “new chargrilled chicken and fish products from the Birds Eye inspirations range.”
Approximately ten percent of Britons admit to photographing their food at least once per week, and nine percent say they can’t go more than a day without doing so. These diners are also keen on presentation, with “more than a third of Britons admitting they artfully arrange their food on a plate with the intention of sharing it online, while more than a third take pictures of their meals to flex their artistic muscles.”
Birds Eye is promoting the popup restaurant as part of a major new advertising campaign called ‘Food for Life,’ with a goal of changing people’s perceptions of frozen food. If you are in London, the Picture House pop-up restaurant is open at the Ice Tank in Soho starting today (14 May). In addition to the meal, food photographer Marie Marte will be giving tutorials on how to take the ultimate food photo.
Do you post photos of your meals on social media? If so, how frequently do you do it?
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