The “little luxuries” trend
June 27, 2024 by DarcieSupermarket checkout aisles are always filled with impulse buy items – chocolate bars and candy, cold drinks, and other things to tempt us as we wait to be checked out. Some retailers have expanded on this idea in times of high inflation when people are hesitating to put larger items into their carts, including the CEO of Whole Foods who recently said he believes that “little luxuries” are the next big food trend.
![](http://wp.eatyourbooks.com/wp-content/uploads/2024/06/small-batch-cinnamon-rolls-3181185l1-e1719545199688.jpg)
The idea came to fruition during the height of the pandemic, when people were anxious, maybe a little bored, and desperate for something to make them feel good, if even for a short time. The “little treats” concept “is exactly what it sounds like — a small luxury, typically under $15, that serves as either a reward or a consolation prize for maneuvering through the trials and tribulations of simply existing in contemporary society,” says Salon’s Ashlie D. Stevens.
Now these little luxuries are getting more attention from retailers because of inflation. People might be reluctant to splurge on a larger, more expensive item but something that’s $5 or $10 is well within reach. Snack companies are taking note, introducing smaller, 1 or 2 serving size packages that consumers can buy for a small indulgence. It also ties into concerns about healthy eating. You might not want to bring home an entire cheesecake, but you might be okay with a miniature version. Of course you don’t have to purchase a “little luxury”, you can make it for yourself. One good resources is the “Cooking for 1 or 2” filter in the EYB Library, which contains more than 28,000 recipes scaled down. Add a filter for Baking or Desserts to find the perfect treat that won’t break your diet or your budget, like the Small-batch cinnamon rolls from King Arthur Baking shown above, which makes 2 rolls.
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