How well are cookbook recipes tested?
September 5, 2014 by DarciePurchasing a new cookbook makes some of us almost giddy. We open the book and pore over it like it’s a novel, marking recipes that we can’t wait to try. Sometimes those recipes are pure perfection, but other times we are left scratching our heads, wondering what we did wrong. Perhaps it’s not us, however, as Julia Bainbridge notes in a story on the truth behind the testing of cookbook recipes.
We expect that a cookbook’s recipes have been thoroughly tested to work in a home kitchen, but that is not always the case, even with big name authors and publishers. How cookbook recipes are tested, “by whom, and how many times differs from publishing house to publishing house, author to author. Unlike magazine brands, most of which set practices for developing, testing, and cross-testing recipes no matter who submits them, approaches to editing cookbook recipes vary. A lot,” says Bainbridge.
One condition that affects the method of recipe testing is, not surprisingly, budget. Publishers often give authors a strict budget which has to cover everything from design to photography to recipe testing. There are few, if any, restrictions on how the testing is conducted. This can lead to very different approaches. Some authors solicit volunteers via social media, some hire professional testers, and others rely on friends. Tight deadlines also affect recipe testing. There may not be time for multiple rounds of testing.
Some publishers don’t even require authors to test recipes. While recipe testing is written into many contracts, some publishing houses don’t put it in the contracts at all. Still, most authors test anyway because their reputations are on the line and because they care about the results readers will achieve. Says Molly Watson, former editor of Sunset magazine, “The idea that someone would cook a recipe that I’ve put out in the world and end up with something that didn’t turn out right is pretty heartbreaking for me.”
Do you think most cookbook recipes are adequately tested? Which authors do you think do the best job of testing?
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