Hummus is on a mission
March 27, 2014 by DarcieSurprising news from a recent survey: a quarter of Americans have never heard of hummus, let alone eaten it. (We are left to assume that everyone else in the world knows about it.) But one company is on a mission to change that metric. Sabra, which corners 60% of the hummus market share in the U.S., recently launched an effort to get people to try hummus, figuring that once they try it, they’ll like it (a good bet). Hummus food trucks are now criss-crossing the country to spread the gospel about the tasty chickpea and tahini puree.
Perhaps it is a coincidence, but the internet has been buzzing about hummus recently as well. Leite’s Culinaria is featuring hummus from Einat Admony, Fine Cooking is whipping up hummus with spiced beef and pine nuts, and Cooking Light offers 12 of their favorite hummus recipes. Perhaps you want to branch out a bit (purists, avert your gaze) and try the red lentil hummus from Martha Stewart Living Magazine, the spicy guacamole hummus party toasts from Eat, Live, Run or the spicy pumpkin hummus from Once Upon a Cutting Board. The EYB library features these and nearly 400 other delicious hummus recipes available online, from the traditional to the exotic.
Although hummus is frequently used as a dip, you don’t have to limit yourself to that use. Food and Wine shows us other ways to use it as well: as a sandwich spread, as part of a dressing, or on a pizza. What is your favorite hummus recipe, and how do you use it?
Photo courtesy of fastcompany.com
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