Are cooking shows on their way out?
September 10, 2025 by DarcieCooking shows have proliferated in the past 20 or so years – every streaming service has multiple offerings, as do more traditional broadcast and cable networks. These vary from competitive reality TV to educational programs to travel shows. Programs like Top Chef, Chopped, Hell’s Kitchen, Good Eats, America’s Test Kitchen, No Reservations, and dozens more have educated and entertained us for decades. But the glory days of cooking TV are behind us, says David Sillito of BBC News, who believes that TV cooking shows are dying out.

There are several factors that go into Sillito’s equation, but the most obvious is the rise of social media shorts (TikTok), which goes hand-in-glove with user-generated videos offered on YouTube. As of February of this year, YouTube is the most watched content on American televisions, and the UK is catching up. This is not even counting what people watch on their phones or laptops. British broadcasting regulator Ofcom published a report in July that claimed British TV is facing a crisis. “Time,” it said, “is running out to save this pillar of UK culture and way of life.”
How people consume entertainment (and to a lesser extent, educational content) has seismically shifted over the last two decades, with the change accelerating due to the rise of social media and streaming services. Kids today find it quaint that we used to have to schedule our TV viewing in order to catch our favorite programs. I have not owned a television for over ten years so I am not the best judge of what is currently on offer, but I have noticed that friends and family seem to consume less traditional programming. I am not surprised by the claim that cooking shows – likely joined by other traditional network programs – are on their way to becoming relics, because the old saying is true: nothing lasts forever.
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